Why SaaS products that stretch one opinionated framework across multiple markets often become harder to use, and why scalable multi-market products separate universal toolkit primitives from market-specific frameworks.
Ben Houston • June 22, 2026
Passwords are a shared-secret liability. Here is how to build a modern passwordless auth flow using Email OTP and Passkeys (WebAuthn), without storing passwords.
Ben Houston • March 26, 2026
This is the story of how I went from building Hollywood VFX tools to raising $65M for enterprise SaaS, and the three crucial lessons I learned along the way.
Ben Houston • July 26, 2025
After twenty years building computer graphics software used in Hollywood blockbusters and enterprise product visualization, here are the crucial lessons that can help entrepreneurs build more successful companies.
Ben Houston • May 22, 2025
After learning the hard way that chasing startups and SMBs was a dead end, I discovered why the path to sustainable SaaS growth lies in mastering enterprise sales and the 'land and expand' strategy.
Ben Houston • December 5, 2024