The Enterprise SaaS Sweet Spot
After learning the hard way that chasing startups and SMBs was a dead end, I discovered why the path to sustainable SaaS growth lies in mastering enterprise sales and the 'land and expand' strategy.
Ben Houston's Blog
This is the personal blog of Ben Houston (bio here), a 3D computer graphics software developer. For a quick overview of the work I am proud of, see my portfolio. I've worked on projects like Web3DSurvey, Three.js, Deadline, Krakatoa, and Exocortex VFX plugins. I'm also an entrepreneur, having founded Land of Assets, Threekit, Clara.io, Exocortex, and Frantic Films Software.
Latest writing, page 8
The Entrepreneurial Journey of Clara.io
How a pioneering web-based 3D editor pivoted from visual effects to enterprise product visualization.
The Two Big Questions
A startup journey can naturally be split into two phases, each driven by a different question: survival and then maybe scale.
I Didn't Need Kubernetes
I moved my projects from Kubernetes to Google Cloud Run because I did not want to pay for cluster operations, idle capacity, and job-running infrastructure.
Costs of Material Graphs
Graph-based materials, while innovative and flexible, pose significant costs for run-time dynamic loading in Web and Games. We delve into these costs and propose alternative solutions.
Introducing Web3DSurvey
Web3DSurvey is a tool for 3D web developers that tracks and aggregates WebGL, WebGL2, and WebGPU capabilities providing valuable insights into real-world support for these features.
Khronos glTF PBR Material
Understand the background and potential future of the evolving Khronos glTF PBR material definition.
PBR Extensions for OBJ/MTL
With Physically-based Rendering (PBR) becoming the new standard, we need a simple standard interchange format.