After a decade building enterprise 3D visualization at Threekit, I've moved on to build Land of Assets — a product visualization platform built entirely on open standards and tied at the hip with AI image generation.
Ben Houston • April 14, 2026
3D on the web has exploded. The infrastructure to support it hasn't kept up. Here's why I built Land of Assets to fix that.
Ben Houston • February 2, 2026
This is the story of how I went from building Hollywood VFX tools to raising $65M for enterprise SaaS, and the three crucial lessons I learned along the way.
Ben Houston • July 26, 2025
After twenty years building computer graphics software used in Hollywood blockbusters and enterprise product visualization, here are the crucial lessons that can help entrepreneurs build more successful companies.
Ben Houston • May 22, 2025
Open Core combines the viral growth of open source with the revenue potential of enterprise software – but most founders get the balance wrong. Drawing from my experience building both open source and enterprise products, I explain why this model particularly shines for developer tools, and how to execute it without alienating either developers or paying customers.
Ben Houston • December 20, 2024
From solving a unique rendering challenge for a single film to becoming an industry-standard tool used in blockbuster movies like Avatar and Harry Potter, the origin story of the Krakatoa point renderer.
Ben Houston • December 6, 2024
After learning the hard way that chasing startups and SMBs was a dead end, I discovered why the path to sustainable SaaS growth lies in mastering enterprise sales and the 'land and expand' strategy.
Ben Houston • December 5, 2024
Sometimes big opportunities come from solving what seem like minor problems. In 2002, fresh out of university, I accidentally co-created what would become one of the most widely-used tools in Hollywood visual effects - all because I needed a better way to run fluid simulations.
Ben Houston • December 5, 2024
How a pioneering web-based 3D editor pivoted from trying to revolutionizing visual effects to finding unexpected success in enterprise product visualization.
Ben Houston • December 4, 2024
A startup journey can naturally be split into two phases, each driven by a different question: survival and then maybe scale.
Ben Houston • December 2, 2024