MaterialX and OpenPBR need a first-class single-file package format for collaboration and delivery. The right answer is not a new format — it is a .pbr file, a GLB containing a single OpenPBR material and its textures.
Ben Houston • April 15, 2026
After a decade building enterprise 3D visualization at Threekit, I've moved on to build Land of Assets — a product visualization platform built entirely on open standards and tied at the hip with AI image generation.
Ben Houston • April 14, 2026
How frustration with Trigger-Action Lists in production 3D tools led me to build behave-graph, champion it at SIGGRAPH, and help drive the KHR_interactivity glTF standard.
Ben Houston • February 19, 2026
A deep dive into why Land of Assets chose glTF over USD as the backbone for their Master Asset approach to ensure long-term interchangeability.
Ben Houston • February 19, 2026
3D on the web has exploded. The infrastructure to support it hasn't kept up. Here's why I built Land of Assets to fix that.
Ben Houston • February 2, 2026
Learn how to develop 3D web applications that work reliably across all devices using real-world browser capability data from Web3DSurvey.com with a practical two-tier development strategy.
Ben Houston • March 24, 2025
From solving a unique rendering challenge for a single film to becoming an industry-standard tool used in blockbuster movies like Avatar and Harry Potter, the origin story of the Krakatoa point renderer.
Ben Houston • December 6, 2024
Sometimes big opportunities come from solving what seem like minor problems. In 2002, fresh out of university, I accidentally co-created what would become one of the most widely-used tools in Hollywood visual effects - all because I needed a better way to run fluid simulations.
Ben Houston • December 5, 2024
How a pioneering web-based 3D editor pivoted from trying to revolutionizing visual effects to finding unexpected success in enterprise product visualization.
Ben Houston • December 4, 2024
Web3DSurvey is a tool for 3D web developers that tracks and aggregates WebGL, WebGL2, and WebGPU capabilities providing valuable insights into real-world support for these features.
Ben Houston • September 1, 2024
Graph-based materials, while innovative and flexible, pose significant costs for run-time dynamic loading in Web and Games. We delve into these costs and propose alternative solutions.
Ben Houston • May 30, 2023
Understand the background and potential future of the evolving Khronos glTF PBR material definition.
Ben Houston • October 25, 2022